① 谁有英文版的订单模版啊!急求。Thanks!
DATED 200[●] 200[ ]年[ ]月[ ]日
[SALES CONTRACT NAME] [销售合同名称]
- by and between - 由
[BUYER NAME] (买方名称)
BUYER 买方
- and - - 与 -
[SELLER NAME] (卖方名称)
SELLER 卖方
签订
TABLE OF CONTENTS 目录
PRELIMINARY STATEMENT 1
1. DEFINITIONS AND INTERPRETATION 1 1. 定义和解释 1
2. SCOPE OF CONTRACT 1 2. 合同范围 1
3. CONTRACT PRICE 2 3. 合同总价 1
4. PAYMENT 2 4. 支付 2
5. DELIVERY 4 5. 交货 3
6. PACKING AND SHIPPING MARKS 5 6. 包装和唛头 4
7. INSPECTION AND CLAIM 6 7. 检验和索赔 5
8. INSTALLATION, COMMISSIONING AND ACCEPTANCE OF THE EQUIPMENT 7 8. 设备安装、调试和验收 6
9. WARRANTY 9 9. 保证 7
10. SOFTWARE LICENSE 10 10. 软件许可 8
11. INTELLECTUAL PROPERTY INDEMNITY 12 11. 知识产权赔偿 9
12. TAXES 13 12. 税收 10
13. REPRESENTATIONS AND WARRANTIES 13 13. 陈述及保证 10
14. TERM 14 14. 合同期限 11
15. TERMINATION 14 15. 合同终止 11
16. CONFIDENTIALITY 15 16. 保密义务 12
17. BREACH OF CONTRACT 16 17. 违约 12
18. FORCE MAJEURE 16 18. 不可抗力 13
19. SETTLEMENT OF DISPUTES 17 19. 争议的解决 13
20. MISCELLANEOUS PROVISIONS 20 20. 其他规定 16
SCHEDULE A – DEFINITIONS AND INTERPRETATION 25 附录一 - 定义和解释 19
SCHEDULE B - SPECIAL TERMS 29 附录二 - 特别条款 22
ANNEX 1 - EQUIPMENT, SERVICES & DOCUMENTATION LIST AND PRICES 31 附件一 合同设备、合同服务及相关文件清单与价格 24
ANNEX 2 - SPECIFICATIONS 32 附件二 合同技术规范 25
ANNEX 3 - PROJECT SCHEDULE 33 附件三 项目进度表 26
ANNEX 4 - ENGINEERING NOTES AND INSTALLATION RESPONSIBILITIES 34 附件四 工程说明及安装责任范围 27
ANNEX 5 - EQUIPMENT ACCEPTANCE TEST PLAN 35 附件五 设备验收测试方案 28
ANNEX 6 - SPECIMEN OF ACCEPTANCE CERTIFICATE 36 附件六 验收合格证书样本 29
CAVEATS AND DRAFTING NOTES 37 注意事项与说明 30
THIS CONTRACT ("Contract") is made in [the Contract Location] and, China on the Contract Date set out in Schele B (Special Terms) by and between the Buyer and Seller specified in Schele B (Special Terms). Buyer and Seller shall hereinafter be referred to indivially as a "Party" and collectively as the "Parties". 本合同(“本合同”)于附录二(特别条款)中所列的合同生效日由附录二(特别条款)中所列的买方和卖方在中国[缔约地点]签订。买方和卖方以下单独称为“一方”,合称为“双方”。
PRELIMINARY STATEMENT 前言
After friendly consultations concted in accordance with the principles of equality and mutual benefit, the Parties have agreed to enter into a sales contract in accordance with Applicable Laws and the provisions of this Contract. 双方本着平等互利的原则,经友好协商,依照有关法律,同意按照本合同的条款,订立销售合同。
Now the Parties Hereby Agree as Follows: 双方现协议如下:
1. DEFINITIONS AND INTERPRETATION 1. 定义和解释
Unless the terms or context of this Contract otherwise provide, this Contract shall be interpreted in accordance with Schele A, and each of the terms used herein shall have the meaning ascribed to it in Schele A (Definitions and Interpretation) or Schele B (Special Terms) as the case may be. 除本合同条款或上下文另有所指,本合同应根据附录一进行解释,本合同中所有相关用语的定义见附录一(定义和解释)和附录二(特别条款),以适用者为准。
2. SCOPE OF CONTRACT 2. 合同范围
2.1 Supply of Equipment and Services 2.1 供应合同设备及提供合同服务
Seller shall supply to Buyer the Equipment and Services (as more specifically set out in Annex 1 hereto) [for the Project] in accordance with the terms of this Contract. Buyer shall pay Seller the Contract Price set out in Schele B (Special Terms) hereto and shall perform its other responsibilities in accordance with the terms of this Contract. 卖方须按照本合同的条款,[就合同项目]向买方供应合同设备和提供合同服务(详见本合同附件一)。买方须按照本合同的条款,向卖方支付附录二(特别条款)所列的合同总价,同时履行本合同中规定的其它义务。
2.2 Project Supervisors 2.2 项目负责人
Seller and Buyer shall each nominate a representative as its project supervisor for the Project (each, a “Project Supervisor” and jointly, the “Project Supervisors”). Each Project Supervisor shall be authorized to deal with all technical matters in connection with the Equipment and the Services ring the period from the Effective Date up to the expiration of the applicable Warranty Periods. Detailed arrangements for both regularly scheled and emergency communications between the Project Supervisors shall be made through friendly consultation by Seller and Buyer. The Project Supervisors shall fully cooperate to resolve all technical issues which may arise in respect of the Equipment and the Services. If there is any dispute between the Project Supervisors, they shall analyze the problem, clarify the responsibilities and, to the fullest extent possible, settle it at the Installation Sites through friendly consultation. During the period of Installation and Commissioning, the progress of work, the main work done every week, all problems arising and the suggested solution(s) shall be reported weekly by the Project Supervisors to Seller and Buyer. 卖方及买方应分别指派一位代表作为合同项目的项目负责人(“项目负责人”),并授权各自的项目负责人于合同生效日期到相关保修期届满这一段时期内,处理合同设备及合同服务相关部份的所有技术事宜。卖方及买方应通过友好协商就项目负责人之间的定期联络以及在紧急情况下的联络作出具体安排。项目负责人应通力合作以解决合同设备和合同服务可能发生的所有技术问题。如果彼此之间发生争议,项目负责人应分析有关问题,分清责任,通过友好协商,尽最大可能在安装现场解决有关问题。在安装及调试期间,项目负责人每周应向卖方及买方报告工作进度、每周所完成的主要工作、所有出现的问题及建议的解决方案。
2.3 No Transfer of Equipment 2.3 禁止转让合同设备
Buyer acknowledges and agrees that the Equipment constitutes and embodies the Confidential Information and Intellectual Property of Seller. Without the prior written consent of Seller, Buyer may not directly or indirectly transfer the Equipment to any third party for consideration or without consideration. 买方确认并同意合同设备构成并载有卖方的保密资料及知识产权。未经卖方书面同意,买方不得直接或间接地、有偿或无偿地、将合同设备转让给第三方。
3. CONTRACT PRICE 3. 合同总价
3.1 Price 3.1 合同总价
The Contract Price is set out in Schele B (Special Terms). 合同总价详见附录二(特别条款)。
3.2 Consideration for Price 3.2 合同总价包括的事项
This Contract Price covers: 合同总价包含:
(a) the Equipment (including Hardware and Software License) and Services, (a) 合同设备(包括设备硬件和软件使用权)和合同服务,
(b) if Seller is the Party Responsible for Shipment, the cost of shipment of the Hardware and Documentation to the Place of Delivery. (b) 如果卖方是负责运输方,运送设备硬件和相关文件到交货地点的费用。
3.3 Costs and Expenses 3.3 费用和开销
The Contract Price does not cover costs and expenses that are for Buyer’s account under this Contract, or any taxes (including but not limited to customs ty and value added tax) payable by Buyer in respect of this Contract. 合同总价不含根据本合同应由买方承担的费用和开销,或买方就本合同应支付的税款(包括但不限于关税及增值税)。
4. PAYMENT 4. 支付
Buyer shall pay Seller the Contract Price on the following terms: 买方应按以下条款向卖方支付合同总价。
4.1 Advance Payment 4.1 预付款
The Advance Payment shall be paid by Buyer to Seller by wire transfer to Seller’s Designated Bank Account within ten (10) days after Buyer has received the following documents provided by Seller: 合同设备预付款由买方在从卖方收到下述文件后十(10)日内,以电汇的方式将预付款汇至卖方指定的银行帐户:
(a) Pro forma invoice covering one hundred percent (100%) of the Contract Price in six copies; (a) 载明百分之百(100%)合同总价金额的形式发票,一式六(6)份;
(b) Commercial invoice covering the Advance Payment in six copies; and (b) 载明预付款金额的商业发票,一式六(6)份;
(c) Sight draft covering the Advance Payment in two copies. (c) 载明预付款金额的即期汇票,一式两(2)份。
4.2 Delivery Payment 4.2 交货付款
The Delivery Payment shall be paid by Buyer to Seller under an irrevocable letter of credit (“Letter of Credit”). 买方应向卖方开具一份不可撤销的信用证(“信用证”),金额为交货付款额。
Buyer shall fifteen (15) days prior to the scheled Delivery Date for first Shipment, open the Letter of Credit in favor of Seller for the Delivery Payment with a bank and in form and content acceptable to both parties. The Letter of Credit shall be available against Seller's draft(s) at sight drawn on the opening bank for the Relevant Percentage of the invoice price of each Shipment accompanied by the shipping documents as follows: 买方应于第一批合同设备装运日期前至少十五(15)天,开具一份信用证(信用证),收款人为卖方,金额为交货付款额,信用证的形式、内容、以及开证银行事先应经双方一致同意。每批合同设备交货后,卖方可凭以下单据通过即期汇票(一式两份)向开证行议付每一批合同设备发票金额的相关百分比:
(a) One original and two copies of [Airway Bill] [or other document of title] to be marked “Freight [Collect] [Prepaid]”, indicating shipping mark and consigned to Buyer. (a) 以买方为收货人的[空运单][其他运输单据],标明“运费〖到付〗〖已付〗”,并注明唛头,一(1)份原件,两(2)份复印件;
(b) Commercial Invoice covering the Relevant Percentage in three (3) originals and three (3) copies, indicating the Contract number, L/C number and shipping mark; (b) 金额为相关百分比的商业发票,注明合同号、信用证号及唛头;三(3)份原件,三(3)份复印件,
(c) Packing list in three (3) originals and three (3) copies issued by Seller; (c) 卖方出具的装箱单,三(3)份原件,三(3)份复印件;
(d) One (1) original and one (1) of a Certificate of Quality issued by Seller; (d) 卖方出具的质量合格证书,一(1)份原件,一(1)份复印件;
(e) One (1) of fax/email to Buyer advising particulars of delivery immediately after delivery to the carrier at the Port of Delivery has been made; (e) 在装运港将货物交给承运人后以传真或电子邮件的方式通知买方有关该批货物装运细节的一份通知复印件;
(f) One (1) original and one (1) of certificate of origin; (f) 该批货物原产地证书,一(1)份原件,一(1)份复印件;
(g) Two (2) copies of export licenses issued by the relevant export authority or two (2) copies of the confirmation from Seller that no export license is required. (g) 有关部门颁发的出口许可证的复印件或卖方签发的表明该批货物无需出口许可证的声明,一式两(2)份。
(h) If Seller is the Party Responsible for Shipment, one (1) of insurance certificate specifying the risk type as all risk covering one hundred and ten percent (110%) of the invoice amount for such Shipment. (h) 如果卖方为负责运输方,一(1)份该批货物的保险证明,载明险别为一切险,投保金额为该批货物发票金额的百分之一百一十(110%)。
The Letter of Credit shall be valid until the twenty-first (21st) day after the date of last scheled Shipment. 信用证应在预定的最后一批货物的交货日后的二十一(21)日内保持有效。
4.3 Payment on Acceptance 4.3 验收合格之后的付款
The Acceptance Payment for the Equipment shall be paid by Buyer by T/T within fifteen (15) days after Buyer has received the following documents from Seller: 合同项目的验收合格之后的付款,由买方在收到卖方提交的下述文件之后十五(15)日内以电汇的方式支付:
(a) Commercial invoice covering the Acceptance Payment in three (3) originals and three (3) copies; (a) 载明验收合格之后付款金额的商业发票,三(3)份原件和三(3)份复印件;
(b) One (1) original and one (1) of the Acceptance Certificate in respect of the Project. (b) 合同项目的验收合格证书,一(1)份原件和一(1)份复印件。
4.4 Shipment by Seller 4.4 卖方运输
Seller shall commence Shipment once Buyer has paid the Advance Payment and opened the Letter of Credit as prescribed in Articles 4.1 and 4.2. 买方按照第4.1 条及第4.2 条的规定支付预付款并开出信用证后,卖方应开始发运合同设备。
4.5 Bank Charges 4.5 银行费用
Each party shall be responsible for its own bank charges. 各方应负责各自的银行费用。
4.6 Title to Hardware 4.6 硬件所有权
Full title to all Hardware shall transfer from Seller to Buyer upon Buyer’s payment in full of the Contract Price. 设备硬件部分的全部所有权于卖方全额收到合同总价之时,转移给买方。
4.7 Late Payments 4.7 付款延期
If Buyer fails to make any payment within the time stipulated in this Article 4, then Buyer shall be liable to pay to Seller interest on such unpaid amounts from the e date through the date such delayed payment is made in full. The applicable rate of interest shall be the LIBOR rate for six-month U.S. dollar loans plus 2%. 如果买方未能在第4 条规定的时间内支付某一笔款项,应就欠款向卖方支付利息,利息从到期应付之日至所欠款项全额还清之日计算。适用的利率为六个月期LIBOR 美元贷款的利率加2%。
5. DELIVERY 5. 交货
5.1 Delivery Schele 5.1 交货进度表
Seller shall deliver each Shipment to the applicable Place of Delivery on or before the applicable Delivery Date set forth in the Project Schele. The number of Shipments shall not exceed the Maximum No. of Shipments set forth in Schele B (Special Terms). If the Place of Delivery is different from the Installation Site, then Buyer shall be responsible for transportation and insurance of each shipment from the Place of Delivery to Installation Site. 卖方应在项目进度表中规定的有关交货日或之前交每一批货。分批交货的总批数不得超过附录二(特别条款)中规定的合同设备最多发货批数。如交货地点不是设备安装地,买方应承担将每批货物从交货地点运送至设备安装地的运输和保险费用。
5.2 Notification before Shipment 5.2 装运前通知
At least two (2) weeks before making each Shipment, Seller shall send Buyer written notice of all relevant shipping details, including description, quantity and approximate weight and size of the Equipment in each Shipment, and other information consistent with instry practice. 在装运每一批合同设备至少两 (2)周前,卖方应书面向买方通知该批合同设备装运的所有相关细节,包括设备说明、数量、大概重量及体积、以及其他按照行业惯例应该提交的资料。
5.3 Equipment Delivery 5.3 合同设备交付
All the Equipment shall be shipped in complete sets, except as otherwise agreed, i.e., any special tools for installation, materials and easily worn-out parts shall be dispatched along with the relevant Equipment. 除非另有协议,所有的合同设备均应整套装运,即,所有专用安装工具、辅料及易耗备件应与相关的合同设备一起装运。
5.4 Notification After Shipment 5.4 装运后通知
Seller shall notify Buyer by fax or email of all shipping details within two (2) working days after each Shipment has been dispatched. For each large item, if any, over two (2) metric tons, the gross weight, measurement (L x W x H), name and price of such item shall be separately indicated. 卖方应在每批合同设备装运后的两(2)个工作日内,以传真或电子邮件的方式通知买方有关该批设备装运的细节。对超过2 公吨重的大件货物(如果有的话)要分别载明每一件货物的毛重、尺寸(长×宽×高)、名称及价格。
5.5 Customs Clearance Documents 5.5 货物清关文件
Within a reasonable time after each Shipment has been dispatched, Seller shall mail the Customs Clearance Documents specified in Schele B (Special Terms). 卖方应在每批合同设备装运后的合理时间内,向买方寄出附录二(特别条款)中列出的货物清关文件。
5.6 Insurance 5.6 保险
The Party Responsible for Shipment shall be responsible for obtaining insurance ring shipment for the Equipment and Documentation in accordance with instry practice at its sole cost. If damage to the Equipment occurs ring shipment, Seller and Buyer shall work together to submit an insurance claim. 负责安排运输的一方应依照行业惯例,自费为在运输途中的合同设备及相关文件购买保险。如果在运输过程中合同设备受损,卖方和买方应相互协作提出保险索陪。
5.7 Seller's Late Delivery 5.7 买方交货迟延
If solely e to Seller’s fault, Seller fails to complete delivery of all Shipments to the Place of Delivery on or before the Delivery Date for the final Shipment set forth in the Project Schele, then Seller shall be liable to pay to Buyer liquidated damages in respect of such delivery delay at the Late Delivery Penalty Rate until such delayed Equipment is delivered in accordance with the terms of this Contract or the end of the Maximum Late Delivery Period, whichever occurs earlier. The total liquidated damages for late delivery shall not exceed the Maximum Late Delivery Penalty. The payment of liquidated damages for late delivery of any Shipment shall not release Seller from its responsibility to complete delivery of such Shipment. 如果完全由于卖方的过错,卖方未能在项目进度表规定的最后一批设备的交货日当日或之前将所有合同设备交至交货地点,卖方有责任就交货延误的合同设备按交货延误违约金比率向买方支付交货延误违约金,直到卖方按照本合同的条款交付所延误的合同设备,或直到交货延误的最长期限届满(以两者中较短者为准)。交货延误违约金的总额不超过特别条款中规定的交货延误违约金最高限额。卖方因交货延误而支付交货延误违约金并不解除其交货义务。
5.8 Buyer's Termination Right 5.8 买方终止权
If such delivery delay extends beyond the expiration of the Maximum Late Delivery Period, then Buyer shall have the right to terminate this Contract. If Buyer terminates this Contract in part or in whole, it shall return at Seller's expense all cancelled Equipment received from Seller, and Seller shall thereafter refund to Buyer, within fifteen (15) days of the date of return of all such Equipment, all amounts paid by Buyer to Seller for the terminated Equipment. 如果交货延误时间超出了最多迟延交货天数,则买方有权终止本合同。如果买方部分或全部终止本合同,买方应将从卖方收到的合同终止部分所涉及的合同设备归还卖方,费用由卖方承担。随后卖方应在这些合同设备全部返还之日后的十五(15)日内,向买方退还其就合同终止部分所涉及的合同设备向卖方支付的全部货款。
5.9 Buyer's Claims 5.9 买方索赔
All of Buyer’s claims in respect of late delivery of Equipment shall be handled solely and exclusively in accordance with the provisions of Articles 5.7 and 5.8 above. 所有买方就交货延误提出的索赔应完全按照上述第5.7 和5.8 条的规定处理,且排除其他救济措施。
6. PACKING AND SHIPPING MARKS 6. 包装和唛头
6.1 Equipment Packing 6.1 合同设备包装
All of the Equipment to be delivered by Seller shall be packed in a manner suitable to protect it against repeated handlings and numerous loadings and unloadings. Protective measures consistent with the characteristics and requirements of the various items of Equipment shall be taken to prevent the Equipment from damage by moisture, rain, shock and corrosion. 卖方对所交付的一切合同设备都应以适当方式包装,使之不因多次操作和装卸而受损。应根据合同设备不同部件的特点和要求采取保护措施,以免因潮湿、雨水、震动和腐蚀而造成损害。
6.2 Labelling of Accessories 6.2 附件标签
Each of the accessories in a package or bundle shall be labelled by Seller to indicate contract number, package number, name of the Equipment to which it is an accessory, name of accessories and their position numbers on assembly drawings. Spare parts and tools shall be marked with the words “Parts” or “Tools” besides the above particulars. 卖方应给包装箱或捆束中的每个附件加上标签,注明合同号、包装箱号、附件所属的主体合同设备的名称、附件的名称及其在安装图上的位置号码。除上述各项外,备件和工具上还应标明“备件”或“工具”字样。
6.3 Specific Markings 6.3 具体标记
Seller shall mark the following on the four adjacent sides of each package of the goods with indelible paint in conspicuous printed English words: 卖方应在货物的每个包装箱的相邻四面用不褪色的颜料以显著的印刷体英文标明下列各项:
(1) Contract Number (1) 合同号:
(2) Shipping Mark (2) 唛头:
(3) Consignee (3) 收货人:
(4) Place of Destination (4) 目的地:
(5) Name of Equipment (5) 合同设备名称:
(6) Case Number (6) 箱号:
(7) Gross Weight (Kg) (7) 毛重(公斤):
(8) Measurement (L x W x H in cm) (8) 尺寸(长×宽×高,以厘米为单位):
(9) Sites Code Number(if applicable) (9) 场地编号(如适用):
Should any goods weigh two (2) or more than two (2) metric tons, the center of gravity and hoisting position shall be marked in English and with the appropriate markings on two sides of each case so as to facilitate loading and handling. In addition, in accordance with the characteristics and different requirements of the goods for loading, unloading and transportation, the package shall be conspicuously marked with “Keep-dry”, “Handle with care”, “Right side up”, etc. in English with the appropriate markings. 如果有重量为2
② 求英文版“会员卡的说明”
1:THE ONE WHO TAKE THE CARD IS THE GUEST OF OUR COMPANY.
2:THE ONE WHO BUY TICKET IN THE NAME OF THIS CARD CAN GET DISCOUNT.
3:YOU CAN MAKE POINTS ACCUMULATION,IF THE POINTS GOES TO CERTAIN PERIOD YOU WILL GET THE PRESENT BY THE END OF THE YEAR.
4:BRING FORTH THIS CARD WHEN YOU CHECK OUT,AND YOU WILL GET POINTS.AND THEN SIGN YOUR NAME.
5:IT CAN USED IN ANY OF THE PLACE WHICH BELONGS TO THE CHAIN STORE.
6:THE ULTIMATELY EXPLANATION BELONGS TO OUR COMPANY.
③ 英文版生日活动!
ore to the matter. I had the will to do it.
With the gushing self-sufficiency of yo
④ 我要申请出国,需要志愿活动的英文版证明,还要评价一下我的活动情况。应该怎么写呢谁有模板什么的
。。。。如实写,别想模板了,这东西大家都用一眼就看出来了,写完了找证明人签个字就行了
⑤ 英文版的食品市场营销策划要怎么写哦,可以给我个模板么
食品市场营销策划书格式浅谈
(一)、食品营销策划目标
要对于原食物营销咨询策划所要到达的目的、主旨建立明白的观念(如:进步市场调研据有率;扩展产品出名度;树坐范围、劣量、业余、效劳的良佳抽象),做替施行原策划的能源或者弱调其执止的意思所正在,以请求齐员同一思惟,和谐行为,单独尽力保障策划下品质天实现。
企业营销上具有的问题纷单一样,但概而直言之,也有是六个方面:
>企业倒闭伊初,尚有一套体系营销圆详,因此须要依据市场特色策划没一套食操行销规划。
>企业收展强大,原有的营销方案未不顺应新的情势,因此需要从新设计新的食品营销方案。
>企业改造运营方背,须要相当天调剂行销战略。
>企业原营销方案严峻得误,不能再作为企业的行销规划。
>市场止情产生变化,本经卖计划未没有顺应变更先的市场。
>企业在分的营销方案上,需在不同的时段,根据市场的特性和行情变化,设计新的阶段性方案,战略咨询。
如:尾后强调“食品的市场营销不只仅是公司的一个一般产品的市场营销”,而后阐明食品营销败成对公司久远、远期好处对少乡系列的影响的主要性,要供公司各级职员及各环节部分达成共鸣,实现好义务,这一部分使失全部方案的目标方背十分明白、凸起。
(两)、剖析以后的食品营销环境状态
对同种产品市场状况,竞让状况及微观环境要有一个苏醒的意识。它是为指定相应的营销策略,采用准确的营销手腕供给根据的。“良知知己方能百和不殆”,因而这一局部需求策划者对市场比拟懂得,这部分主要分析:
1、以后市场状况及市场远景分析:
①产品的市场性、事实市场及潜在市场状态。
②市场生长状况,产品目前处于市场性命周期的哪一阶段上。关于不同市场阶段上的产品公司营销着重正点如何,相应营销策略成效怎么,需要变化对产品市场的影响。
③消省者的接收性,那一内容需求策划者凭仗未控制的材料合析产品市场开展远景。
2、对产品市场影响要素进行分析。
次要是对影响产品的不否控要素进行合析:如微观环境、政乱环境、居官经济前提,如消费者支出程度、消省构造的变更、长费神理等,对一些蒙科技收铺影响较小的产品(如:盘算机、野用电器等产品)的营销策划中借须要斟酌技术开展趋向方背的影响。
(三)、市场机遇与问题合析
食品营销方案,是对市场时机的把握战策略的应用,果彼分析市场机会,便败了食品营销策划的要害。只是找准了市场机会,策划便胜利了一半。
1、针对产品目后食品营销现状进行问题分析。一般营销中具有的具体问题,表示为多方面:
>企业知名度不高,形象不好影响产品销售。
>食质量质不外闭,功效不齐,被长省者冷清。
>食品包拆太差,提不止消费者的购置兴致。
>食品价格定位不该。
>销售渠道不滞,或渠道挑选有误,使销售碰壁。
>匆匆销方法不务,花费者不懂得企业产品。
>服务品质太好,令消耗者没有谦。
>卖后保障缺少,花费者买先顾忌少等皆能够是营销中具有的答题。
2、针对产品特色分析优、优势。自问题中觅优势夺以战胜,自劣势中找时机,挖掘其市场后劲。分析各目标市场或消费群特征进行市场粗分,排污泵,对不同的消费需要绝量夺以知足,捉住主要消费群作为营销重面,觅出与合作对脚好距,掌握应用好市场时机。
(四)、食品营销目本
营销目标非在后面目标义务基本下母司所要完成的详细目的,便食品营销策划计划施行早期间,经济效害目标到达:分销售质为×××万件,预计毛本×××万元,市场拥有率真隐××。通功市场剖析,觅没市场机遇,降炼本身劣势,确订销卖目本。例如肯定的目本市场:以行业销售为从(本润战稳固市场)、渠讲销售为辅(进步出名度,扩展市场据有率);行业从要次要解指农矿,接通,修建,长攻,制作,农厂等无必定推销范围的目标主户;渠道出售重要解指区县级的减盟或许代办署理商。
(五)、食品营销策略(详细行销方案)
1、食品营销主旨:
普通企业能够重视那样多少方里:
>以强无力的广告鼓吹守势逆利拓展市场,为产品准肯定位,凸起产品特点,采用差别化营销策略。
>以食品重要消耗集体替产品的营销沉面。
>树立终点广里阔的销卖渠讲,不时拓阔出售区域等。
2、食品策详:通功后面产品市场机遇与问题分析,提出公道的产品策略倡议,构成无效的4p组开,到达最好后果。
1)食品订位。产品市场定位的要害重要在瞻主口纲中寻觅一个空位,使产品敏捷开静市场。
2)食质量质功效方案。产质量量便是产品的市场性命。企业对产品应有完美的质量保障系统。
3)食品品牌推广。要构成必定出名度、佳誉度,建立消耗者口纲中的知实品牌推广,必需无弱烈的创牌认识。
4)食品包拆。包假装为产品给消费者的第一印象,需求能逢迎消费者使其称心的包拆策略。
5)食物效劳。谋划外要留神产品效劳方法、服务品质的改良战进步。
3、价格策略。这外只强调多少个广泛性原则:
>推大量整好价,调动零售商、两头商踊跃性。
>索取恰当数目合扣,激励少买。
>以本钱为基本,以共种产品价格为参考。使产品价钱更具合作力。若企业以食品价钱为营销劣势的则更当重视价钱战略的制定。
4、出售渠道。食品目后销售渠讲状态如何对销售渠道的拓铺有何规划,采用一些真惠政策激励两头商、署理商的销售踊跃性或者制订恰当的嘉奖政策
5、狭告宣扬。
1)本则:
①遵从公司零体营销宣扬战略,树坐产品抽象,共时注沉建立公司形象。
②临时化:广告鼓吹商品共性不宜变往变来,变多功效了,消费者会不意识商品,正而使小从瞻也感到生疏,所以,在必定时段上应拉出分歧的广告宣传。
③普遍化:挑选狭告宣扬媒体少款式化的异时,离心泵,重视捕鼓吹后果佳的方法。
④不按期的合作阶段性的匆匆销运动,控制恰当机会,及时、机动的入行,如沉小节真夜,母司无留念意思的活静等。
2)实行步骤可按以上方式进行:
①谋划早期外后期拉生产品抽象狭告。
②销后适时推出诚征代理商广告。
③节真夜、严重运动后拉出匆匆销广告。
④掌握机会进行公闭运动,交触花费者。
⑤踊跃应用消息媒介,擅长发明应用消息事情提高企业产品知名度。
6、食品营销具体行为方案
依据策划期内各时光段特色,推出各项具体行径方案。行径方案要过细、周到,操作性强又不累机动性。借要斟酌费用收入,所有量入为出,绝量以较矮费用获得良好成效为原则。尤其应当留神时节性产品浓、淡季营销着重正点,捉住淡季营销优势。
(六)、食品策划方案各项用度估算
这一局部记录的是全部营销方案推动历程中的用度投进,包含食品营销进程中的分费用、阶段费用、名目用度等,其原则是以较长投进取得最优成效。
(七)、销售增加猜测与效益分析
当部门对营销行为方案投进实行后的效益分析,包含食品营销先将来1-5暮年的销售增加、本润与支害分析、隐金淌分析、投资报答率等。
(八)、食品营销方案调剂
那一部门是做为食品策划计划的弥补局部。在方案施行中皆能够呈现取事实情形没有相顺应的处所,因而方案贯彻必需随时依据市场的正馈及时对于圆案入行调剂。
英文版的没找的 估计差不多
⑥ 请问谁有报价单模板要英文版Excel格式的,懒得自己做
http://www1.qinzhe.com/chinese/index.htm 要英来文版源Excel格式的
采纳哦
⑦ 关于通知活动的英语作文模版
二、口头抄通知常见写作模板
袭呼语及开场白部分:
Ladies
and
gentlemen,
May
I
have
your
attention,
please?
I
have
an
announcement
to
make.
正文部分:
All
the
teachers
and
students
are
required
to
attend
it.
Please
take
your
notebooks
and
make
notes.
Please
listen
carefully
and
we’ll
have
a
discussion
in
groups.
Please
come
on
time
and
don’t
be
late.
结束语部分:
Please
come
and
join
in
it.
Everybody
is
welcome
to
attend
it.
I
hope
you’ll
have
a
nice
time
here.
That’s
all.
Thank
you.